{"product_id":"communication-impact","title":"Communication Impact: Designing Research That Matters","description":"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.","brand":"None","offers":[{"title":"Couverture souple","offer_id":46180623646897,"sku":"9780742530980","price":84.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_e620a3ae-7d65-4a5a-acca-eff1e221e94d.jpg?v=1762445453","url":"https:\/\/iandigo.com\/fr\/products\/communication-impact","provider":"Indigo","version":"1.0","type":"link"}