{"product_id":"the-4-essentials-1","title":"The 4 Essentials: A Misfit's Journey to Mindset, Strategies, Values \u0026 Purpose (With Over 100 Famous Mentors and Entrepreneurs)","description":"\u003cp\u003e\u003cstrong\u003e#1 Amazon • #1 Barnes \u0026amp; Noble • NY Times Bestseller • Wall Street Journal • USA Today\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLaunched 2012 as “The 4 Essentials of Entrepreneurial Thinking”\u003c\/p\u003e\n\u003cp\u003eTaking readers on a \u003cstrong\u003estreet-smart\u003c\/strong\u003e journey through life, mentors, and business, Cliff proposes a \u003cstrong\u003eradical shift\u003c\/strong\u003e in global education and career training. He also provides \u003cstrong\u003ethought-provoking\u003c\/strong\u003e stories on The 4 Essentials (\u003cstrong\u003emindset, strategies, values, purpose\u003c\/strong\u003e) which dispel myths on how we define and create success. Through trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in \u003cstrong\u003ereal estate, finance, education,\u003c\/strong\u003e and \u003cstrong\u003etechnology\u003c\/strong\u003e (all before age 30). Drawing on over 100 famous \u003cstrong\u003ementors\u003c\/strong\u003e from Socrates, Edison, and da Vinci to Oprah, Malala, Branson, and Mycoskie, Cliff \u003cstrong\u003eempowers\u003c\/strong\u003e each of us to earn a real-world MBA (\u003cstrong\u003eM\u003c\/strong\u003easters in \u003cstrong\u003eB\u003c\/strong\u003easic \u003cstrong\u003eA\u003c\/strong\u003ebilities). This is a fun, fast-paced read for anyone in search of \u003cstrong\u003epassion, purpose,\u003c\/strong\u003e and \u003cstrong\u003eresults\u003c\/strong\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT THE AUTHOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCliff Michaels has been a \u003cstrong\u003estrategic coach, angel investor, education activist,\u003c\/strong\u003e and \u003cstrong\u003esocial entrepreneur\u003c\/strong\u003e for over 25 years. His e-learning programs and live training provide \u003cstrong\u003eEssentials\u003c\/strong\u003e for life, careers, and entrepreneurs (\u003cstrong\u003eCliffMichaels.com\u003c\/strong\u003e). Cliff was President and Education Chair of the Young Entrepreneurs’ Organization Los Angeles (known today as EO). He also launched EO’s first \u003cstrong\u003estudent mentor programs\u003c\/strong\u003e and philanthropy events. Cliff Michaels \u0026amp; Associates (real estate, mortgages, investments) has closed one billion dollars in transactions since 1992. Cliff was also Co-Founder of First Use (1999), a pioneering online platform that featured the world’s first digital-notary technology. A Southern California native, \u003cstrong\u003eCliff’s passions\u003c\/strong\u003e include movies, music, yoga, animal rights, helping kids at risk, and \u003cstrong\u003eraising the bar for global education.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePEER REVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' \u003cstrong\u003eBlake Mycoskie • Founder, TOMS Shoes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' \u003cstrong\u003eTony Hsieh • CEO, Zappos\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“Cliff provides entrepreneurial conditioning with an achiever’s mindset.” \u003cstrong\u003eDarren Hardy • Publisher, Success Magazine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' \u003cstrong\u003eDave Logan • Former Associate Dean, USC Business School\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGIVING BACK MISSION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith each sale, books and courses are donated to students \u0026amp; schools worldwide\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46655729402066,"sku":"d149737f-af75-3e65-ac23-20c536ff8126","price":13.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_dda190fa-7601-480b-a393-f5462e9a915c.jpg?v=1763106643","url":"https:\/\/iandigo.com\/products\/the-4-essentials-1","provider":"Indigo","version":"1.0","type":"link"}