Claude Cellichis currently vice president for external relations at the International University in Geneva. Over the years, he has lectured at the Institut International d'Administratiom Publique, Ecole,Nationale d'Administration (ENA), Paris School of Management, the University of Economics in Prague and Anahuac University in Mexico and carried out consultancies to trade promotion organizations. Prior to joining academia, he held diplomatic positions in Geneva and India with extensive field experience in Africa, the Middle East and Asia with the International Trade Centre, the joint agency of the World Trade Organization and the United Nations. He has coauthored textbooks on business negotiations, global trade, and trade promotion strategies. He holds graduate degrees in economics and business administration from the University of Detroit, recipient of honorary degrees and the 75th Medal of Excellence from the Helsinki School of Economics.

Subhash C. Jain is currently Professor Emeritus at the University of Connecticut. He was a professor of international marketing, director of the Center for International Business Education and Research (CIBER), and director of the GE Global Learning Center (GEGLC) at the University of Connecticut School of Business. He has offered seminars for the International Trade Center (WTO/UNCTAD) in Geneva, and served as a visiting faculty at the Graduate School of Business Administration Zurich in their executive MBA program and the International University in Geneva.