"One of the world's leading game theorists explains the subject with sparkle and wit. He challenges the reader to think deeply about strategic rationality without becoming esoteric, and shows how the theory illuminates down-to-earth topics like gambling, auctions, business competition, and game show contests. A gem of a book written by a master." --Peyton Young, Scott and Barbara Black Professor of Economics, Johns Hopkins University, and Professor of Economics, University of Oxford"Delightfully written and thoroughly revised, this long-awaited intellectual child of Ken Binmore's Fun and Games retains the solid foundation of the original while expanding to cover an impressive array of new ideas. It stands out among game theory texts in explaining not only how to do game theory, but when and why to do it. It is the ideal place to learn game theory for the first time or to gain a fresh perspective on ideas that a career's work have made familiar."--Larry Samuelson, University of Wisconsin"Ken Binmore is an outstanding exponent of game theory. His many books are written in a delightfully fresh and engaging style, as is this one. Enjoy!"--Robert Aumann, Center for the Study of Rationality, The Hebrew University of Jerusalem, Nobel Laureate in Economic Sciences, 2005"Let me get right to the point and say that it is excellent ... Other texts seem dry and rather tedious by comparison; Binmore's prose has a distinctive voice that makes for interesting reading. ... All in all the book is splendid." --H. Peyton Young, Professor of Economics, The Johns Hopkins University